Market Positioning

Strategic Lines helps new and established companies assess market potential and success factors for better business strategy and planning. Through screening and gap analysis we can enable smarter selection of opportunities and project partners. This leads to coherent commercial objectives and successful win strategies.

Through the development of specific initiatives for client ‘pre-positioning’ and tender preparation, Strategic Lines improves the likelihood of success.

Proposals and Projects Support

We lead bid teams and work closely with specialist forecasters, cost engineers, planners and financial advisers to ensure project commercial dynamics are optimised to create a winning bid backed by risk analysis, allocation and mitigation. Similarly, we are able to develop the best structure for financing and delivery of the business strategy based on a variety of models, techniques and hybrids (e.g. SPVs, corporate financing, project finance, asset finance).

A key part of winning is creating the brand and shaping the ‘message’. Strategic Lines develops innovative proposals with strong support documentation and presentation material. At the appropriate stage we work closely with legal advisers and combine our management and negotiation skills to devise, then deliver the best contract negotiation strategies.

Finally, Strategic Lines works with technical, commercial and financial teams to broker and deliver a timely deal closure. Based on sound due diligence and strong management, all key stakeholders can be confident they have achieved success.

Platforms for Success: