Project background
The impact of market liberalisation and rail privatisation across Europe is significant. It has created opportunities for geographic expansion and investment for both operators and contractors alike. The difficulty for established operators working outside their own geographic territories is knowing which projects, sectors or markets to focus on. Also, mergers, acquisitions and PPPs (Public Private Partnerships) result in market consolidation affecting choice yet also opportunities. A strong market understanding is a fundamental pre-requisite for all players wishing to grow their businesses into Europe.
The client
Strategic Lines’ client was Halkin Consulting, a British advisory firm who were engaged by a (confidential) international transport operator to fulfil a major piece of European research and analysis. The operator has a programme for developing initiatives to establish greater presence in a number of countries outside its core markets.
Our role
Strategic Lines assignment was to carry out a comprehensive review of urban transport systems in Europe. The focus of the study was to determine ‘on-the-ground’ systems, market trends and project developments. This would ultimately be used to enable the client to improve its strategic planning and allocation of key resources.
- Establish a long list of systems and opportunities that met pre-determined business criteria.
- Using analytical techniques and filtering processes determine market and sector shortlists.
- Review liberalisation progress and practical developments in each of the key markets.
- Develop strategic summaries for review and presentation with the client
Team
Strategic Lines team were supported by market contacts and associates in a number of the core European markets.
Status
The study produced significant quantities of useful source data, together with comprehensive market summaries and filtered lists. The report conclusions are now assisting the client to have a much better business focus and a more selective approach to market and project decision making.
- Study commenced in April 2005
- Initial analysis of results was completed in May 2005
- Final review and report completion June 2005